SEO Friendly Website Design

web searchProfessional website design is important, but it's only one part of the equation. People need to be able to find your website once it's launched. Getting a website is a little like getting a phone number - just because you have a phone number doesn't mean the phone will start ringing with orders. You have to advertise that number and get it in the phone book. With a website, you need to build it right and do website promotion so that search engines like it and give it a high ranking.

Here are some basic tips to make your website search engine friendly:

  1. Use CSS design. If you use CSS (Cascading Style Sheets) design (versus using tables for layout), then your HTML source is very readable and clean. This helps when search engines send their spiders to your website to index its content. Being friendly to search engines means making it as easy for them to access your website as possible.
  2. Do keyword research. This often is an after thought but a good SEO firm will do this at the beginning of the project. You'll need to find out what people are searching for and then tailor your website to that list of keywords and key phrases.
  3. Set up landing pages. Now that you know what keywords you want to target, set up landing pages that focus on only about 3-4 keywords each.
  4. Get good content. The content should be easy to read, scannable and have your target audience in mind. Don't talk about yourself too much - talk about them. Explain the features and benefits (your features, their benefits).
  5. Have good site navigation, site maps and cross links. Your site map is the foundation of your website. Make sure you have both HTML and XML site maps (and ROR, too). Cross link (internally link) your keywords between pages.
  6. Craft your title tags, meta description and meta keyword tags well. This is where your keyword list comes back into play. Again, target only 3-4 keywords per landing page.
  7. Get inbound links. You'll need to do the work of getting good links from directory sites and also from other websites that relate to your website. Posts on some blogs are good, too. The amount of inbound links that you need will depend on the competition for your list of keywords. Get at least 5 inbound links to start.

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